A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

Marketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers de...

I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

Whether you realize it or not, you and your team are constantly engaging in process. That cup of joe you made this morning before diving into your daily tasks? A process. The onboarding of your latest client? A process. The budget planni...

I wanted to get together a quick newsletter to chat about Ad Relevance Diagnostics on Facebook. These diagnostics are a few of the last “on-platform metrics” that we look at right now. Why? They directly impact performance AND they are n...