As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly r...

Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...

Product positioning isn’t mind work - it must be documented and well-guided. It’s also not a one-time thing and needs to be evolved as the product expands and changes - there’s no shortcut to it. But ...

Some friends of mine have recently asked me, “What do you think of A.I.’s implications for your field of work?” I work professionally in marketing, editing, and writing. I also wrote a book, and I wri...

An international content strategy is the methodical planning, creation, and management of content for diverse global audiences, considering cultural and regional variations....