I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. It fully encapsulated a new way to build startups that was starting to take hold in Silicon V...

Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile. Landing page copy is full of unfalsifiable, blanket claims...

The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for the Lucky Strike ad on Mad Men....

Does your business live and die by paid advertising? If so, I’m sorry to say that you’re on shaky ground. Paid advertising has been incredibly volatile as of late. CPMs have been rising rapidly, and t...

Often times brands are obsessed with creating sales funnels, marketing campaigns or strategies without understanding how customers buy or prefer to buy their product. Shifting from creating sales funn...