Expedia has an out-of-home campaign in NYC which I love walking past. It features clever copy and drums up a desire to vacation, particularly when you find yourself running errands on the crowded subw...

TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to enga...

One of the best tools in a marketer’s toolkit? Google Analytics. You might already be using Google Analytics, but the real question is: Are you using GA4? On July 1, 2023, Google will sunset GA3 (Univ...

In the last 5 years, streaming media has revolutionized the way Americans approach and consume television. Netflix may have started it all over a decade ago, but today’s landscape is unrecognizable co...

Different types of content issues can plague a site – from URL-based content issues to physical duplicate content, actually replicated from page to page without many changes. As if that weren’t enough...