Momentum is everything in startups. It creates the Universal Growth Loop: 1) The product grows. 2) That growth attracts and retains talent and capital. 3) That talent and capital enables you to solve more problems in the business. 4) Thi...

As software has eaten the world, product has become the most important lever for a company's success. In the past, companies gained a strategic advantage by excelling in supply chains, logistics, manufacturing, and other operational capa...

You're a Marketer in 2023. You've seen the headlines and the stats, and there's a troubling word circulating workspaces: layoffs. It's impacted tech giants like Amazon down to startups like Klaviyo, e...

This post is a summary of my recent talk at a marketing conference about things I’ve learned about tech marketing and growth. In that talk, I discovered myself stating multiple times how and why ideas are useless, or rather, what are the...

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...