2020 was a prolific year of writing and a dismal year of results. For all of 2020, I wouldn’t see much results when writing on Medium. I would put in 20 hour weeks of writing and earn $10–$20 a month. You read that right. My daily earnin...

What should an essay be? Many people would say persuasive. That's what a lot of us were taught essays should be. But I think we can aim for something more ambitious: that an essay should be useful. To start with, that means it should be...

I have always wanted to be a comedian or television presenter, but never knew how I’d make it happen. After years of working in TV production, pestering executives to put me in a show, I conceded that I might have to demonstrate to them ...

Ads fail for most companies. Sales fails for many of the rest. It's really good content that acts as an alternative. It can propel underdogs to market leaders. Content is the most effective way to educate customers on why they should buy...

Poetry and advertising were destined to be together. Like Jordan and Pippen. Or tequila and tacos. Or high fiber cereal and… an unfulfilling cereal experience. Anyways. Allow me to explain. In his book The Science of Story, Will Storr ex...