Momentum is everything in startups. It creates the Universal Growth Loop: 1) The product grows. 2) That growth attracts and retains talent and capital. 3) That talent and capital enables you to solve more problems in the business. 4) Thi...

As software has eaten the world, product has become the most important lever for a company's success. In the past, companies gained a strategic advantage by excelling in supply chains, logistics, manufacturing, and other operational capa...

This post is a summary of my recent talk at a marketing conference about things I’ve learned about tech marketing and growth. In that talk, I discovered myself stating multiple times how and why ideas are useless, or rather, what are the...

Diet Doctor is a meal planning SaaS that charges $9.99 a month for access to premium content and software features on its mobile and web apps. Its about page claims 75,000 members, which would put it at approximately $9M ARR. They are co...

If you’re new here, welcome to Category Pirates: the authority on Category Design & Category Creation in the world of business & marketing. ARRRRRRRRR!!!!!! Each month, we publish a handful of mini-bo...