“You can’t take nothing and make anything, you’re not God.” Rarely does a quote leave me breathless. But, this brief and gorgeous line from legendary wordsmith Eugene Schwartz is the single best piece...

In the past three years, Deputy has seen serious wins in their PLG motion. Self-service conversions have increased from 0 to 70%+ of new customers. Mobile conversion has exploded by 5-6x. And Deputy’s...

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down one CEO and 400 employees; if you believe the headlines, it’s also lost things like “its ...

“Babe wake up the brand twitter accounts are being sooooo random.” The above tweet from Kelsey Weekman, Buzzfeed’s internet culture reporter, was referring to a specific trend but is basically evergre...

In their bestselling book Blue Ocean Strategy, authors Chan Kim and Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete in different markets in different...