Positioning is very difficult to do well and the same can be said for messaging. But oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywri...

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google's AI LaMDA language model stack and while Google is being ...

As the marketing legend Neil Patel said, "Your emails are useless unless they actually make it to the user’s inbox." Email newsletters are very effective at keeping your customers updated and engaged ...

On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, ...

Why do we end up without focus? Have you ever looked at your backlog and thought, “Wow, there are so many ideas…but where do I start?” We get it. Every idea offers that magical possibility of incremen...