2022 marked the end of the “growth at all costs” era of growing companies. Now, CEOs are being told by their boards to extend company runway, reduce burn, and make all GTM teams run efficiently (espec...
Following the wave of excitement about product-led growth as a discipline and the success stories of many teams in some of the fastest growing companies, nowadays many tech startups are spinning up th...
Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. From using artificial virtual influencers to ...
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...
