What is brand strategy? Your brand strategy decisions must answer, “how can we get there?” The strategic choices depend on market opportunities you see with consumers, competitors, or situations. Most...

Your subscriber count is not the number of humans you're playing with, it's your power level against algorithmic demons. If you can figure out the truth, you should share it. You might help someone. B...

Are you looking to grow your side hustle with Twitter? You are a marvelous human who thought of a brilliant idea. The Twitter page, Cold Email Wizard, hit a huge milestone today, June 7th. Through Twi...

When it comes to SEO, we want to ensure our clients get any competitive edge available to them. One of the more engaging elements of Google’s search results is the ability for organic listings to stan...

I usually like to stay on the email marketing highway with this blog, but surprise! It's time for a slight detour. Not ALL marketing strategy is conceived with email in mind (although of course email ...