Paid marketing is often used as a magic shortcut to growth, especially for startups eager to drive top of the funnel and new user acquisition. It seems like a dream from the outside – no matter what’s...

Chinese AI lab DeepSeek has released an open version of DeepSeek-R1, its so-called reasoning model, that it claims performs as well as OpenAI’s o1 on certain AI benchmarks. R1 is available from the AI...

This blog explores Gmail's recent tab changes, analyzing their impact on email marketing strategies and providing actionable tips for marketers to adapt effectively. Stay ahead with insights into Gmai...

We also surveyed 40 marketing and sales leaders (CMOs, CROs, Heads of Marketing, and Heads of Sales), and 80% said they plan to use AI to help with sales and marketing, and almost 58% said their budge...

For this week's #SPQuiz, we reminded our followers on X/Twitter and LinkedIn that in 2023, Googler Gary Illyes said links are not a top three ranking factor. Given that statement, did our followers th...