The rise of “shadow AI” or “BYO AI”, where employees use unapproved AI tools for work, presents major risks. DeepSeek, a high-performing Chinese-developed AI model, has gained rapid adoption (it’s one...

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun”...

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. When I joined HubSpot in January 2014 ...

We all know that first impressions are super important - you don’t get a second chance at a first impression, right? That’s why it’s key to get your first impression right, especially when it comes to...

Landing pages are like a handshake when you close a deal. If you don't do everything right prior, you'll never make it to the handshake. On the other hand, if you nail your prospecting, your pitch, an...