TikTok just announced its expanding the length of video descriptions from 300 to 2,200 characters. This may seem small, but its significant in the context of how the product is evolving. For as long a...
“Our paid team was doing an amazing job at generating traffic. But optimizing at the ad level can only get you so far,” explained Yash Godiwala. Yash is part of Ramp's Growth Innovation team, a team d...
People come to Instagram to get closer to their passions. 90% of users follow at least one business, so when they come to Instagram, they’re already in the mindset to be inspired by brands1. Over the ...
Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given AR...
