Being a full-time content creator is hot right now. It seems like everybody and their mothers are hopping on the trend. Literally. Personally, I’ve wanted to become a full-time content creator for years now. Getting paid to create all da...

Every customer that engages with an ecommerce store goes through the customer lifecycle. They may drop off at different points in that lifecycle, or they may carry through it and become loyal brand advocates. One of the best ways to help...

When 25 million people leave their jobs, it’s about more than just burnout. I used to think of my job as existing in its own little Busytown — as in the Richard Scarry books, where there’s a small, bright village of workers, each focused...

Listen closely if you’re trying to make more money! This little detail could be costing you millions of dollars. I want to talk about the difference between branding and direct response marketing. I thought it would be helpful to you if ...

When most people think about data-driven personas, they're like: “Oh, that's something that's going to take forever. We've got to do one of those sessions with the post-it notes and all of that.” A lo...