Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years on, we wanted to share another collection that has proved its worth, time and time ag...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

The most popular writing advice: Edit your work. The least common follow-up: How to edit your work. I've edited 3+ million words in 5 years. Here's the process I use to deliver A+ work that meets clie...

For years, Twitter stuck to its chronological feed. The latest tweets were shown on top of your Twitter timeline. But with more and more users and more and more people following other Twitter accounts...

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional...