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Wednesday, August 17, 2022
Mental models for content marketers, how to edit your writing, how Twitter's algorithm works, and more.

5 more mental models for content marketers

Animalz
|
Content marketing
Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years on, we wanted to share another collection that has proved its worth, time and time ag...

Are you a vitamin, a painkiller… or a drug?

Sarah Tavel
|
Product marketing
It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

How to edit your work

Erica Schneider
|
Copywriting
The most popular writing advice: Edit your work. The least common follow-up: How to edit your work. I've edited 3+ million words in 5 years. Here's the process I use to deliver A+ work that meets clie...

How does Twitter’s algorithm work and how to conquer the Twitter feed

Susanna Gebauer
|
Social media
For years, Twitter stuck to its chronological feed. The latest tweets were shown on top of your Twitter timeline. But with more and more users and more and more people following other Twitter accounts...

Meta launches 6 new Reels features

Social Media Today
|
News
As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional...
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