Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. You will hear conflicting reports from diff...

With summer excitement winding down, back to school planning is now well underway for many, and it’s about to ramp up even further as we close in on the beginning of the new school year. For brands, t...

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources. Use this resea...

This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths, as quoted in Writing Tools: 50 Essential Strategies for Every Writer by Ro...

Startups are far more likely to die than grow. Did you know that around 90% of startups fail without ever launching a product or getting a single customer? A lot of us get into the startup game becaus...