The demon goes by many names: ecommerce “reckoning,” exit “purgatory,” Amazon “arbitrage,” the “customer acquisition pricing parade.” Each a stone at the entrance of what was and no longer shall be. R...

It was 2:57am on a Wednesday. I was in deep sleep when suddenly — a terrifying sound woke me up in panic. I realized the sound was coming from my phone. So I quickly picked it up — "Emergency Alert"? ...

In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landi...

I’m sitting down to write this email not far from where I once sat down to write the first few lines of code for Shopify itself. Those lines of code started a company and sent it on a fascinating jour...

Dozens of successful collaborations. Hundreds of wonderful people. Thousands of belly-laughs. Several very difficult conversations. Plenty of wins. Some tears. A few incidents I would prefer not to re...