Your competitive alternative is what customers would use if you weren’t in the picture, and who (or what) that might be is driven by the maturity of your target segment. If you are going after an imma...

We often talk about ‘brand’ in a very linear way, either you ‘have it’ or you don’t. From what I have learned, there are several ‘levels’ in between that have their own benefits, risks, and strategies...

The most important question anyone asks when seeing your ad is: “Is this for me?” If you don’t answer that in 3 seconds → they’re gone forever. Always start your video ads with WHO should be watching....

With TikTok on the brink of being removed from the U.S., the timing of this report’s release is particularly interesting. TikTok has published a new survey report, in partnership with Ipsos, which loo...

You discovered a great social media content idea. While you added it to your content bank, you are still unsure — should I turn it into an Instagram Reel or put it up as a Story? The best brands know ...