Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....

It’s a question that has been on the minds of bloggers for years: how many blog posts do I need before my site starts receiving traffic from SEO? The answer is that no one size fits all, but there are...

Ours is a virtual couples therapy business and they’ve been using paid ads to grow 48% month on month. Very impressive stuff. In this post Adam shares with me everything he knows about using paid ads ...

Messaging is the foundation for most of your sales & marketing assets. Messaging is one of the key elements of a powerful go-to-market strategy. Positioning lays the foundation for your messaging. And...

Remember that one scene in The Incredibles? As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade: “W...