When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...

Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...

When Fabien “Fab” David joined Notion, it was already a rapidly-growing startup. His job? Build on that organic momentum, meaningfully scaling the company’s paid advertising efforts and building marke...

When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...

Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...