AI

There’s an interesting spectrum of responses to the new “generative search experiences” and what it means for clicks out to websites. The super optimistic outlook says: “Generative search & AI is goin...

Let us get right into it. Below are two concepts you should revisit before we deep dive into what’s happening with Google and why it seems to take a follower approach rather than a leader approach in ...

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. But, figuring out what tools to use for your specific co...

Google’s trying to make waves with Gemini, a new generative AI platform that recently made its big debut. But while Gemini appears to be promising in a few aspects, it’s falling short in others. So wh...

Building a GPT-based copy editor showcases their promise — but the risks ahead are real. Today, let’s talk about the implications of OpenAI’s announcements at its inaugural developer day, which I just...