Analytics

I started OpenView’s first SaaS benchmarks report in 2017 (!) because there frankly wasn’t useful metrics data for startups. We didn’t have an objective view into what metrics were “good” and “great” ...

Lenny recently published a fantastic article on B2C attribution, which made me feel a twinge of sadness for the sorry state of B2B attribution. The post is packed with so much sophistication around B2...

Welcome to our GA4 Workshop with Ryan Levander! Here are some highlights: Ryan talks about helping companies transition to GA4 before Universal Analytics goes away. Ryan notes that transitioning to GA...

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV...

Customer data has been in the hot seat for a while now. From new compliance rules, data breaches, GDPR, and evolving social media algorithms, it can be difficult for companies and marketing teams to n...