Analytics
Python for marketers
Better Marketing
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Learning a programming language when you do online advertising is not the most obvious thing to do. I mean, let’s face it, there are plenty of different opportunities to develop yourself without going to a completely different industry. ...
4 key metrics to better understand your blog’s performance
GrowthHackers
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Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health. Thankfully, none of these tasks are too di...
User interviews and product analytics: My methods for how and when to use each
Mixpanel
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As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my product...
Why most analytics efforts fail
Reforge
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From 20K orders per day to 5M. 0 to 100 people in business intelligence. 8 to 85 people in growth. All in 4.5 years. It was a wild ride, but not one that many in the US startup scene are familiar with. This wasn't Uber or Lyft, but rathe...
10 Best WordPress A/B Testing Tools to Optimize Conversion Rate
Kinsta
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Everything on your WordPress site has an impact on your conversion rate. Some things might play just a small part while others could drastically skyrocket your sales. Therefore you should plan on testing every element on your website alo...