Branding

When determining brand positioning, a typical step is narrowing the brand’s focus. What is the one thing our brand stands for? This focus helps align marketing efforts and build consistent brand ident...

I hesitated at first. Not because I didn’t believe in the tech—but because I wasn’t sure I wanted to build my brand around it. Was generative AI just another hype wave? Another metaverse? Another NFT ...

At the dawn of the blogging era, Google had a wonderful product in Blogger. Almost every internet native who came of age then has used it. It was simple, easy to set up, and for the first time, it all...

There are limitations to every framework, especially the popular ones. You have to use them correctly to get your marketing work done. My personal take? Frameworks are often ruined by too many explana...

AI is changing how people search for products—but is your brand being found, and what is it really saying to people? Here are 4 practical steps to track, understand, and reclaim your brand’s story onl...