Branding

Humans are wired to seek favorable experiences. If customers are having bad brand experiences, you're driving them away.

Few sports demonstrate the true power of brand reinvention as successfully as Formula One (F1). Once perceived as a technically complex (and dangerous) auto racing sport followed primarily by an agein...

B2B software buyers are over it. They’re skeptical, cynical, and jaded—and who could blame them? Websites selling false promises. Misleading and biased data reports. Flimsy and fluffy case studies. W...

Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. One of my favorites was this one by JLM during the financial crisis of 2008/2009. But th...

All the major creative reports dropped this month—Pinterest Predicts, Canva’s Design Trends (in its second year), Adobe’s Creative Trends Forecast, and Red Antler’s State of Brand—and they’re all sayi...