Branding

Hear that? That ominous murmur in between *knock-brush* and jingle bells? It’s the sound of every exec saying “Can we do a Spotify Wrapped-style campaign by next week??” Godspeed—this post is for you....

I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...

Intelligence builds systems. Emotion builds markets. The engineering is flawless, and the product is powerful. But the brand feels distant. Precision without emotion doesn’t build adoption; it builds ...

I stood in line for 2 hours last weekend. For a hat. A hat that says “thinking” on it. The line went around the entire block in NYC. I talked to probably 30 people while waiting. Founders from Austin....

In seventh grade, my basketball team went 0-15. We spent so much time obsessing over complex plays on the whiteboard that we forgot the basics: dribbling, passing, and shooting. I fear the design indu...