Branding

The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective...

What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there...

Attention is like oxygen for brands. Those that capture it get a chance at life, while those that can’t wither and die. In the age of mass media, companies only needed to compete with one another to win attention. Ad space on TV, radio, ...

Every good story since the beginning of time follows this framework, including original folklores, books, and movies, like Star Wars, Frozen, and The Hunger Games. Here’s how it works: A character steps into the story (that’s your custom...

Brands larger than the names on their packaging. Remember the Heinz bottles without the logo? This was a limited series from 2013 for the London store Selfridges, where famous brands such as Heinz, Marmite, and Levi’s presented their pro...