Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging. Creating a community around your brand is a modern, custo...

What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there...

Seth Godin is a best selling author teacher and speakers. His new book, this is marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this behind the brand look with Seth....

As the number of brands selling online grows, so too does the amount of fraudulent e-commerce activity. While there are many benefits to having multiple revenue channels, across retail partners and third-party marketplaces, there is also...

In 2011, protests swept across the Middle East and Northern Africa in what was known as the Arab Spring. The spark that lit the bonfire was a Tunisian man, Mohamed Bouazizi, who set himself on fire in protest at the police confiscating h...