Branding
Is AI deciding your brand’s reputation?
Standard Insights
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AI is changing how people search for products—but is your brand being found, and what is it really saying to people? Here are 4 practical steps to track, understand, and reclaim your brand’s story onl...
Branding belongs to the brain, not the algorithm
Brandingmag
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Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 sh...
ROI of brand strategy: What leaders should know
Motto
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In many organizations, brand strategy is seen as a marketing expense rather than a business investment that can drive revenue growth. It is often treated as decoration when in reality, it shapes how p...
You are the brand now
On Brand
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Hello from my perch in the woods of northern Maine (where I first started this Substack, last summer!). I’m looking forward to a few weeks of quiet time and writing, listening to loons call across the...
Three marketing bottlenecks That keep B2B brands stuck (and their symptoms)
Frontera
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Three marketing bottlenecks keep B2B brands stuck at a certain revenue level: Wrong Positioning, Ineffective Messaging, Weak Distribution. These problems keep the business from growing to its next sta...