Branding

Apple launched Apple Upgrade, a no-down-payment leasing program that pulls iPhone financing away from carriers. The move keeps the customer and the margin inside Apple's own stores.

Apple launched Apple Upgrade, a no-down-payment leasing program for iPhones, Watches, Macs, and iPads. The move recaptures carrier financing profits and turns hardware into recurring revenue.

Build a defensible USP with the 9-element Brand Key model. Includes real brand examples (Apple, Tesla) and a step-by-step guide to crafting your brand positioning.

The $2.3 billion exit wasn't built on better vodka. It was built on a better world.

Hoka and On grew neck and neck for a decade, then On expanded beyond running while Hoka stuck with max cushion. Four years later, On is 50%+ bigger — a $1.2B annual gap.