Branding

Just like there’s a red button for roller coasters, there’s one for your business too (figuratively speaking). Brand activation is your big red button. It refers to the season of your business where m...

Unprofessional looking logos, not responding to customers, following trends—we've got a list of 11 branding mistakes with tips on how to avoid them....

What is brand strategy? Your brand strategy decisions must answer, “how can we get there?” The strategic choices depend on market opportunities you see with consumers, competitors, or situations. Most...

Trust is the Holy Grail for brands. They fall over themselves to be the ones you trust, for all your fill-in-the-blank needs. This is especially true in the world of B2B, where business tends to be mo...

In the past, whilst creating a new media brand for a construction niche, I remember speaking with another marketing professional, telling her that I wanted to build a 'cool brand'. That was what the n...