Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...

Employees past and present are challenging management, saying the company’s ethical image was an illusion. Michael Preysman, a founder and the chief executive of Everlane, a fashion brand that targets the ethically minded with minimalist...

Seth Godin is a best selling author teacher and speakers. His new book, this is marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this behind the brand look with Seth....

In order to stay relevant, many businesses have to reinvent themselves when the time comes. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. Some were successful a...

Storytelling is the heartbeat of a great marketing strategy that marketers are betting on. Why? Because is extremely effective and here’s why. People will forget what you said, people will forget what you did, but people will never forge...