Branding
How Not to Advertise Your Brand During a Crisis
Source:
Better Marketing
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In 2011, protests swept across the Middle East and Northern Africa in what was known as the Arab Spring. The spark that lit the bonfire was a Tunisian man, Mohamed Bouazizi, who set himself on fire in protest at the police confiscating h...
The importance of branding in e-commerce
Source:
The Drum
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At a time when e-commerce adoption is accelerating, it’s more important than ever to differentiate your brand from the competition. However, e-commerce has become synonymous with performance marketing, as businesses focus on consideratio...
How to Effectively Use Troll Marketing to Build Your Brand
Source:
Better Marketing
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The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective...
Don't Hold on to the Wrong Brand Story in Business [Video]
Source:
Behind the Brand
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Professional athlete Gabby Reece explains, DON'T Hold on to the Wrong Brand Story in Business. Whether or not you are holding on to a story that limits you in this episode of Behind the Brand with host Bryan Elliott. Gabby & Laird make a...
The Three-Hour Brand Sprint
Source:
Jake Knapp
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Warning: This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between “brand exercise” and “total waste of time.” I was forced to...