Branding

Slapping AI on a product no longer gets buyers to pay attention. First Round's Arielle Jackson shows how Cursor, Clay, and Anthropic stand out when rivals share the same models.

Apple launched Apple Upgrade, a no-down-payment leasing program that pulls iPhone financing away from carriers. The move keeps the customer and the margin inside Apple's own stores.

Apple launched Apple Upgrade, a no-down-payment leasing program for iPhones, Watches, Macs, and iPads. The move recaptures carrier financing profits and turns hardware into recurring revenue.

Build a defensible USP with the 9-element Brand Key model. Includes real brand examples (Apple, Tesla) and a step-by-step guide to crafting your brand positioning.

The $2.3 billion exit wasn't built on better vodka. It was built on a better world.