Branding

There are limitations to every framework, especially the popular ones. You have to use them correctly to get your marketing work done. My personal take? Frameworks are often ruined by too many explana...

AI is changing how people search for products—but is your brand being found, and what is it really saying to people? Here are 4 practical steps to track, understand, and reclaim your brand’s story onl...

Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 sh...

In many organizations, brand strategy is seen as a marketing expense rather than a business investment that can drive revenue growth. It is often treated as decoration when in reality, it shapes how p...

Hello from my perch in the woods of northern Maine (where I first started this Substack, last summer!). I’m looking forward to a few weeks of quiet time and writing, listening to loons call across the...