Branding

B2B software buyers are over it. They’re skeptical, cynical, and jaded—and who could blame them? Websites selling false promises. Misleading and biased data reports. Flimsy and fluffy case studies. W...

Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. One of my favorites was this one by JLM during the financial crisis of 2008/2009. But th...

All the major creative reports dropped this month—Pinterest Predicts, Canva’s Design Trends (in its second year), Adobe’s Creative Trends Forecast, and Red Antler’s State of Brand—and they’re all sayi...

Hear that? That ominous murmur in between *knock-brush* and jingle bells? It’s the sound of every exec saying “Can we do a Spotify Wrapped-style campaign by next week??” Godspeed—this post is for you....

I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...