Branding

Zoe, from Vimeo, led multiple iterations of brand positioning, aligning the team after strategic shifts for consistent messaging. Aligning messaging within a company, especially after changes, ensures...

The award for the best brand guidelines we’ve seen recently goes to none other than Duolingo. We can’t take credit, the latest rebrand was carried out in 2019 by Johnson Banks. Other credits, such as ...

Maya Angelou may be talking about a different kind of story, but the agony is still the same when a startup can’t tell its story well. What do most founders do when they think about telling their stor...

As a leader, you know how important it is to have a strong brand identity that resonates with your target audience. But have you considered the importance of your brand’s verbal identity? Your verbal ...

Not long ago–in a place far, far away (from Cannes)–five people debated the existence of double duty, exploring whether it was possible to deliver ‘brand’ and ‘performance’ together in one campaign. O...