Branding

In today's competitive business landscape, a well-defined brand strategy is the cornerstone of success. A strong brand strategy not only differentiates your business from competitors but also creates ...

Successful marketing is based on a clear understanding of what you are trying to achieve. It sounds obvious, but it’s remarkable how many businesses try to sell a product or a service which they thems...

Another year goes by and I am still hearing about “the top rebrands” only to find out it’s a logo redesign by a popular brand. Well, I’m here to change the game. When I started this series, “The Best ...

I’ll be fully honest that I don’t love the separation of Brand and Product Design organizations. Every place I've been eventually moved Brand Design into Sales and Marketing (S&M) and Product Design i...

iPhone or Android. Which do you like better? And would you ever consider switching to the other? Some people feel so strongly about their smartphone preferences that they wouldn’t even think about try...