Branding
Succeeding in platform-based marketing
Brandingmag
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Over the past decade, we have worked with some of the world’s top brands (Twitch, Amazon, Viacom, BuzzFeed, Toyota, Lexus, VW, Samsung, Apple, Microsoft, among many others) to create engaging content for their audiences. Though we have p...
Will Working from Home Damage Brand Culture?
Branding Mag
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At the start of 2020 – despite ongoing commentary about the importance of flexibility in the employment landscape, not to mention the multi-layered demands of the modern workforce – it was really only organizations with a certain operati...
How Building a Bonfire Can Help You Build Your Company’s Brand
Better Marketing
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When people mention South Florida, they usually think of palm trees and beaches. But I grew up on the other side of South Florida, near the Everglade swamps. To get to our place, you had to endure a bumpy ride down a long dirt road and t...
See Mailchimp’s clever new branding
Fast Company
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Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a good thing? Because even great branding has to change with the times. The company has grown from a newsletter distribution platform to a glo...
The importance of branding in e-commerce
The Drum
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At a time when e-commerce adoption is accelerating, it’s more important than ever to differentiate your brand from the competition. However, e-commerce has become synonymous with performance marketing, as businesses focus on consideratio...