Branding
How Not to Advertise Your Brand During a Crisis
Better Marketing
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In 2011, protests swept across the Middle East and Northern Africa in what was known as the Arab Spring. The spark that lit the bonfire was a Tunisian man, Mohamed Bouazizi, who set himself on fire in protest at the police confiscating h...
Having second thoughts about first-person branding? You should be
Marketing Week
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Brands and products that refer to themselves as ‘I’ come across as infantile and annoying. Think twice when creating your tone of voice. There’s no ‘I’ in brand. No, this isn’t going to be one of those pieces that excoriates individualis...
What’s the difference between brand positioning and brand strategy? Does it matter?
Brandingmag
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It’s one of the great ironies of branding that, while we tend to care passionately about the precision and quality of the words that brands use to communicate, the language we use ourselves is hopelessly vague. Often, we use identical te...
Why Brands That Use Storytelling Conquer The Market
Camila d’Castro
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Storytelling is the heartbeat of a great marketing strategy that marketers are betting on. Why? Because is extremely effective and here’s why. People will forget what you said, people will forget what you did, but people will never forge...
The three-hour brand sprint
Jake Knapp
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Warning: This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between “brand exercise” and “total waste of time.” I was forced to...