Branding
What’s the difference between brand positioning and brand strategy? Does it matter?
Brandingmag
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It’s one of the great ironies of branding that, while we tend to care passionately about the precision and quality of the words that brands use to communicate, the language we use ourselves is hopelessly vague. Often, we use identical te...
Why Brands That Use Storytelling Conquer The Market
Camila d’Castro
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Storytelling is the heartbeat of a great marketing strategy that marketers are betting on. Why? Because is extremely effective and here’s why. People will forget what you said, people will forget what you did, but people will never forge...
The three-hour brand sprint
Jake Knapp
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Warning: This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between “brand exercise” and “total waste of time.” I was forced to...
What is the difference between branding & marketing? [Video]
The Futur
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What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there...
Branding’s perfect 10 – absolute marketing
Brandingmag
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Brands larger than the names on their packaging. Remember the Heinz bottles without the logo? This was a limited series from 2013 for the London store Selfridges, where famous brands such as Heinz, Marmite, and Levi’s presented their pro...