Branding

An easy prediction for this year – we’ll see hundreds of organizations undertake a rebrand or “refresh” with the hopes of re-invigorating both internal and external audiences. An even easier prediction – the preponderance of these capita...

The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective...

Seth Godin is a best selling author teacher and speakers. His new book, this is marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this behind the brand look with Seth....

Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...

Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. But follow these rules and you might just end...