Branding

Defining a brand’s identity is one of the core phases within the process of branding. To understand what it is, one could picture a structure that holds all of the brand’s distinctive attributes and traits inside of it. Despite its relev...

Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. But follow these rules and you might just end...

Marketing a founder as the face of a brand is tricky but scalable. On the 13th of May 2020, in the heat of the global lockdown, was when I got an email from Ife. The subject was “Hi, let me re-introduce myself (with a few pictures too)”....