Branding
The three universal keys of brand success: Strategy, messaging, and identity design
The Futur
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In a competitive, volatile digital era, creating a well-defined and robust brand is a hard step to avoid. Effective contemporary branding now extends beyond a catchy name and a stylish logo. Your bran...
10 brand rules for founders
On Brand
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Every founder wants their company to have a great brand, but few have the training to ensure it happens, and most have a desire for control that gets in the way. These 10 rules are meant to help found...
How not to be boring
PostHog
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The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more impo...
Framestorming: How a simple focus shift saved T-Mobile (and how to do the same)
Frontera
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In 2010, T-Mobile US executives had one question in mind: “How can we salvage the assets before things get even worse?” T-Mobile was the fourth telecom company in the US. AT&T and Verizon were crushin...
Did Apple’s brand advertising lead to brand growth?
Brandingmag
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This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...