Branding

In 2001, all business and tech publications were saying Steve Jobs just made a big mistake. Jobs announced that he decided to change Apple’s retail strategy. Up to that point, Apple had partnered with...

A few weeks ago British Airways dropped a new outdoor ad campaign, Windows, capturing the wonder felt by passengers peering out the window at 35,000 feet. The photography is standout, inspiring, and e...

The most surprising brand I closely follow for inspiration is… KitKat. A couple of weeks ago, they dropped a video connecting their “Have a Break” slogan to a clever way of optimizing ChatGPT's perfor...

Zoe, from Vimeo, led multiple iterations of brand positioning, aligning the team after strategic shifts for consistent messaging. Aligning messaging within a company, especially after changes, ensures...

The award for the best brand guidelines we’ve seen recently goes to none other than Duolingo. We can’t take credit, the latest rebrand was carried out in 2019 by Johnson Banks. Other credits, such as ...