Branding
Framestorming: How a simple focus shift saved T-Mobile (and how to do the same)
Frontera
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In 2010, T-Mobile US executives had one question in mind: “How can we salvage the assets before things get even worse?” T-Mobile was the fourth telecom company in the US. AT&T and Verizon were crushin...
Did Apple’s brand advertising lead to brand growth?
Brandingmag
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This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...
Why you need brand-market fit
On Brand
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Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....
The 5 phases of brand building
On Brand
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Today, I’m exploring how we can apply SaaS-favorite project management methodologies like Agile to brand building. Product development gets their own methodology—why don’t we have one? 😤 With that, I...
Five brands that are rewriting the rules of innovation
Motto
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Innovation is not just a buzzword but the cornerstone of transformative brands setting new benchmarks in their respective industries. Among these pioneers are Humane, Nvidia, OpenAI, Climeworks, and R...