Branding
The three-hour brand sprint
Google Ventures
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The three-hour brand sprint makes the abstract idea of “our brand” into something concrete. At the end, you'll have a simple cheat sheet you can use to make decisions. The sprint consists of six exerc...
Brand strategy roadmap: One-page strategic plan for your brand
Beloved Brands
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Brand strategy decisions must answer, “How can we get there?” Most importantly, strategies must provide clear marching orders that define the strategic program you are investing in, the focused opport...
How Brands Grow: A short summary
The Marketing Student
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Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as a marketer, did not know. Sharp is basically like: “Hey ma...
The 5 rules of managing your brand
Uberbrand
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Today, the number has expanded to such a degree that it’s impossible to conduct that same scale of brand research. What we do know is: the marketplace is incredibly competitive and increasingly expand...
How the CMO of The North Face, Nike, Converse, and Everlane builds brands for everyone
The Case for Brand
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I spoke with Sophie Bambuck, former CMO of The North Face, about the balance between high-performance, high-fashion, and relatability in their brand strategy. When I saw The North Face's new brand ad ...