Branding

We often talk about ‘brand’ in a very linear way, either you ‘have it’ or you don’t. From what I have learned, there are several ‘levels’ in between that have their own benefits, risks, and strategies...

If you are working on Brand Positioning for your brand, then you are in the right spot. What is a brand positioning strategy? A Brand Positioning Statement defines how your brand shows up in the marke...

Last weekend I had dinner with a friend who recently started a new role as a brand strategist at Apple (she’s amazing). She was telling me how little time is wasted on debating things like what makes ...

You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the f...

In a competitive, volatile digital era, creating a well-defined and robust brand is a hard step to avoid. Effective contemporary branding now extends beyond a catchy name and a stylish logo. Your bran...