Branding

Shoe brands Dr Martens and Birkenstock have a lot in common: Both are mono-brand shoe companies known for iconic aesthetics. Both were invented by German designers to offer a higher level of comfort t...

Guess the best-performing stock in the S&P in 2023. It’s not Nvidia, but Abercrombie & Fitch. It climbed by 285% in 2023 - even though it was voted the most hated brand in America in 2016. So what hap...

Today, money is made in mining the past. 032c calls this “the heritage problem,” referring to the newly-appointed creative directors’s habit to look into the archive and redo their brand’s iconic heri...

There are different types of branded video. From product demos and explainers to show people how to use your product, to company culture videos to give people a taste of what it’s like to work with yo...

In 2001, all business and tech publications were saying Steve Jobs just made a big mistake. Jobs announced that he decided to change Apple’s retail strategy. Up to that point, Apple had partnered with...