Branding

A few weeks ago British Airways dropped a new outdoor ad campaign, Windows, capturing the wonder felt by passengers peering out the window at 35,000 feet. The photography is standout, inspiring, and e...

The most surprising brand I closely follow for inspiration is… KitKat. A couple of weeks ago, they dropped a video connecting their “Have a Break” slogan to a clever way of optimizing ChatGPT's perfor...

Zoe, from Vimeo, led multiple iterations of brand positioning, aligning the team after strategic shifts for consistent messaging. Aligning messaging within a company, especially after changes, ensures...

The award for the best brand guidelines we’ve seen recently goes to none other than Duolingo. We can’t take credit, the latest rebrand was carried out in 2019 by Johnson Banks. Other credits, such as ...

Maya Angelou may be talking about a different kind of story, but the agony is still the same when a startup can’t tell its story well. What do most founders do when they think about telling their stor...