Content marketing

One principle of success is modelling. Find someone where you want to be, and copy their playbook. That would be terrible advice in my case. Here is some good advice. I see people complaining about th...

When content marketing first became a desirable career, we saw first-hand that it was possible to build attention in new and exciting ways. Then, we created rules and frameworks. And while frameworks ...

When things are easy, your life has no purpose. As a writer, I enjoy the work it takes to create a $1,000 article for my client. It’s enjoyable to me to research credible stats and find case studies t...

According to a University from Arizona, humans speak on average 16,000 words every day. Unless you’re a teacher or frequent public speaker, that’s a lot! The vast majority of those words take place du...

Most B2B companies who publish useful guides and helpful blog posts usually don’t talk about their product or service until the conclusion. In other cases, the product doesn’t even get mentioned in pa...