Content marketing

A published blog post is like the tip of an iceberg: under its most visible part sits a huuuuuge amount of stuff that usually goes unseen—and is, therefore, easy to ignore. Well then: you are official...

If you want to gain and maintain Google rankings, you need a strong page title and meta description. According to current understanding of Google, engagement factors like time on site are a key rankin...

I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how AI is going to change content marketing. We’re already pretty comfortable with the idea ...

A proper content outline will help you craft a better story, make it easier to write, and help you rank your articles in search engines. In this post, I’ll show you exactly how I make content outlines...

You just woke up in a cold sweat. (Grab the popcorn as we replay this nightmare.) You assigned a freelancer a 2,000-word blog post about closing sales deals. But you didn’t give them a brief. Or your ...