Content marketing

Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how h...

We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hook...

If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top...

Oprah Winfrey best summed up the advantages of having your content feature prominently on iPhones when speaking at an Apple event in March 2019. “They’re in a billion pockets, y’all – a billion pockets,” she said, while promoting the lau...

Your website is your number one tool for lead generation and likely your number one customer acquisition tool as well. An appealing site that catches your visitor’s eye is great, but what if that traffic is making zero impact on your bot...