Content marketing
How to write a blog post that 10Xs your traffic and conversions
SEO for the Rest of Us
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“There’s a copycat crisis in content marketing.” – Andy Law. Be honest. You see it. I see it. We all know what I’m talking about. Everybody writing articles trying to out “skyscraper” each other. They...
Freelance or in-house? Here’s how content marketers decide
Superpath
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Freelancing has been the topic of many career conversations lately, and for a good reason. For folks looking to work for themselves—or perhaps searching for an alternative to an in-house career trajectory— freelancing is an increasingly ...
How to win potential consumers with customer journey mapping on Google
Moz
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If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your pote...
7 best types of content marketing: create, connect, convert
Digital Marketing Lab
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In today’s noisy online world, it’s more important than ever to create content that stands out and is worth paying attention to. With so much information available at our fingertips, it can be hard to...
How we grew a B2C blog to 70,000 pageviews in 14 months
Grow and Convert
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When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why ...