Content marketing
The second mover advantage in content marketing
Animalz
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Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see only a snapshot of how it looked in the p...
How to write a white paper that inspires a year-long content strategy
Sprout Social
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When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of con...
A simple, sure-fire way to create great content – The 5 W’s & the H
WPMU DEV
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If you are someone that needs to create content in order to connect with your audience, then you may find it difficult to produce quality material on a consistent basis. If that’s your situation, then using a well-worn writer’s technique...
1,279 bloggers and content marketers share their insights on blogging
Orbit Media
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The general performance of blogging as a strategy hasn’t changed much over the years. We ask bloggers to report on results and each year, around 1 in 4 bloggers report “strong results.” Of course, “strong results” are subjective and self...
The secret to content promotion is hidden in plain sight
Animalz
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For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on a novel, interesting concept. They write a well-crafted article, often tailored to a carefully-chosen keyword. T...