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Content marketing

The second mover advantage in content marketing

Animalz
|
Content marketing
Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see only a snapshot of how it looked in the p...

How to write a white paper that inspires a year-long content strategy

Sprout Social
|
Content marketing
When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of con...

A simple, sure-fire way to create great content – The 5 W’s & the H

WPMU DEV
|
Content marketing
If you are someone that needs to create content in order to connect with your audience, then you may find it difficult to produce quality material on a consistent basis. If that’s your situation, then using a well-worn writer’s technique...

1,279 bloggers and content marketers share their insights on blogging

Orbit Media
|
Content marketing
The general performance of blogging as a strategy hasn’t changed much over the years. We ask bloggers to report on results and each year, around 1 in 4 bloggers report “strong results.” Of course, “strong results” are subjective and self...

The secret to content promotion is hidden in plain sight

Animalz
|
Content marketing
For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on a novel, interesting concept. They write a well-crafted article, often tailored to a carefully-chosen keyword. T...
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