Content marketing

The general performance of blogging as a strategy hasn’t changed much over the years. We ask bloggers to report on results and each year, around 1 in 4 bloggers report “strong results.” Of course, “strong results” are subjective and self...

For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on a novel, interesting concept. They write a well-crafted article, often tailored to a carefully-chosen keyword. T...

I started writing on Medium in April. I’m a professional freelance writer, and my work was drying up during the pandemic. I figured with my background and experience, it would be easy for me to get started on Medium. So, I set up my Stri...

Since Google launched a new home for Web Stories on Discover, we have seen a diverse group of content creators using the format to tell engaging stories, everything from product reviews to a history of the U.S. postal service. Thanks to ...

Unless you live off the grid, you know the importance of content marketing in promoting ecommerce sites. However, the trouble is that some marketers have the attitude, “If I create content, they will come.” Unfortunately, it doesn’t work...