Content marketing

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of con...

If you are someone that needs to create content in order to connect with your audience, then you may find it difficult to produce quality material on a consistent basis. If that’s your situation, then using a well-worn writer’s technique...

The general performance of blogging as a strategy hasn’t changed much over the years. We ask bloggers to report on results and each year, around 1 in 4 bloggers report “strong results.” Of course, “strong results” are subjective and self...

For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on a novel, interesting concept. They write a well-crafted article, often tailored to a carefully-chosen keyword. T...

I started writing on Medium in April. I’m a professional freelance writer, and my work was drying up during the pandemic. I figured with my background and experience, it would be easy for me to get started on Medium. So, I set up my Stri...