Content marketing

Ads fail for most companies. Sales fails for many of the rest. It's really good content that acts as an alternative. It can propel underdogs to market leaders. Content is the most effective way to educate customers on why they should buy...

Conversational copy is writing how you talk. No sales megaphone. No business speak. But that's easier said than done. So I've put together this guide: 1/ Don't write AT the reader Involve the reader in your copy. 2/ Use your customers' w...

I used to write, sit back, and hope readers would find my writing. I intentionally chose reputable publications with good-sized audiences. It’s up to them to spread the word for us writers, I thought. If we’re not getting read, they’re n...

Many bloggers are looking for ways to increase their blog traffic. But, before you invest time and money on marketing strategies that might not work, it’s important to take a look at what you can do right now to dramatically improve your...

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can—and should—have a positive impact on your company from day one. It’s true that many of the benefits of co...