Content marketing

Many bloggers are looking for ways to increase their blog traffic. But, before you invest time and money on marketing strategies that might not work, it’s important to take a look at what you can do right now to dramatically improve your...

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can—and should—have a positive impact on your company from day one. It’s true that many of the benefits of co...

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing? You know your internal metrics. How this week’s post compares to the week before. Whether your pagev...

Many times when I’m finally done with a blog post that is ready to be published, I catch myself looking at how long the average reading time is. And more often than not, I find myself feeling disappointed when one of my stories is only f...

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces ...