Content marketing

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing? You know your internal metrics. How this week’s post compares to the week before. Whether your pagev...

Many times when I’m finally done with a blog post that is ready to be published, I catch myself looking at how long the average reading time is. And more often than not, I find myself feeling disappointed when one of my stories is only f...

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces ...

Compelling content is a cornerstone of any comprehensive modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day. ...

It’s not the writing that you need to be worried about. It’s the algorithm. The algorithm is killing a lot of great content. It’s supporting a lot of great content, too. But you need to know how it works to make sure it draws the right p...