Content marketing

Conversational copy is writing how you talk. No sales megaphone. No business speak. But that's easier said than done. So I've put together this guide: 1/ Don't write AT the reader Involve the reader in your copy. 2/ Use your customers' w...

I used to write, sit back, and hope readers would find my writing. I intentionally chose reputable publications with good-sized audiences. It’s up to them to spread the word for us writers, I thought. If we’re not getting read, they’re n...

Many bloggers are looking for ways to increase their blog traffic. But, before you invest time and money on marketing strategies that might not work, it’s important to take a look at what you can do right now to dramatically improve your...

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can—and should—have a positive impact on your company from day one. It’s true that many of the benefits of co...

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing? You know your internal metrics. How this week’s post compares to the week before. Whether your pagev...